”Laid-back rock fashionista” is how the two designers, Sanne Sehested Nielsen and Lene Boesen, behind the Danish Label Gestuz, describe the girl who would wear their clothes. The design is a femininity which extends from punk-rock mama Patti Smith to the all time glamorous Marilyn Monroe. They've succeeded in creating a balance between quality and price. The designs don't over thrill me- nothing new. But the clothes look a lot like the clothes I'm wearing on a regular day. Simple but not borring.